Custom software
Built for how you actually run. One system in place of the tools you've stitched together.
Your business has one bottleneck. We build the fix.
We name it with you, build the fix, and hand it over. Yours to keep. No licences you don't need, no platform to rent forever.
Free Cracks Roadmap · 24 yes or no questions · about 7 minutes
5–6 → 1
Tools replaced at San Diego Soft Play
Every small business has one constraint. Most of the software bought to fix it quietly becomes another one.
So we start with the bottleneck, in your words, before a line of code.
Free · The Cracks Roadmap
Find where leads, follow-ups and money slip through.
Most owners aren't short on effort. They're losing work in the cracks between their tools. Answer 24 quick yes or no questions and see exactly where, plus one thing to fix this week.
Try the first question
Do all new inquiries (calls, texts, DMs, forms, email) land in one place?
Your answer carries over. 23 to go, then your Roadmap shows up right away. No pitch, no pricing.
- 01LeadsEvery inquiry in one place, answered fast
- 02Follow-upsMaybes that turn into yeses
- 03MoneyPaid faster, with less chasing
- 04Tool sprawlStop being the glue between apps
- 05HandoffsWork that runs without you on every call
- 06Client experienceEvery client taken care of
Whichever fix
the constraint calls for
Your team owns the result outright.
Automation
On the tools you already pay for. No new platform to learn or rent.
A tailored AI tool
Only where it's the right fix. Sized to the job, and yours to keep.
Five steps,
and a team
on your side.
- 01You raise your handThrough our network, or by finding your cracks with the Roadmap.
- 02DiscoveryWe name the constraint with you.
- 03Fit checkA green light, or a straight “not yet.”
- 04Scope and buildThe fix, sized to the constraint.
- 05HandoffYou own it outright.
Case study · Custom build
Five to six disconnected tools, replaced by one operating system.
5–6 → 1Tools replaced
$100K+Revenue we build for
ClientSan Diego Soft Play
A green light,
or a straight “not yet.”
Revenue fit
Roughly $100K or more in annual revenue, enough that a fix pays for itself.
Values fit
Mission or purpose driven. It's a requirement, not a preference.
One clear constraint
If we can't name the bottleneck together in discovery, we say so and don't build.
Two ways to start
Not sure where it's leaking? Find your cracks first. Already know the bottleneck? Tell us, and we'll reply with a green light or a straight “not yet.”